We’re mostly seeking appropriate solutions to user dilemmas and sometimes challenge the brief, check often with surprising results. We aim to create unique designs and generate IP in the process.
Our mantra is to do the right thing and do it right.
We aim to make things as simple as possible and specialise in what we call ‘grey sky thinking’, applying a wealth of experience to developing value engineered products.
Our core competency is rooted in the design of electronic devices but we have built up considerable expertise in the wide range of markets and industries we serve.
Our clients are World class, pioneering people who make design a cornerstone of their business. We help them optimise outcomes through product, engineering, usability, ergonomics and interface design, prototyping, model making, service, packaging, graphics, brand, exhibition, infomercials / web design.
Winner of four CES innovation awards, Olly is the first smart lifestyle assistant that develops a personality based on its user’s moods and preferences. The unique form factor and LED configuration enable Olly to visually convey a range of emotions.
A new eye-catching aesthetic that offers increased strength and durability
Referencing classical camera detailing and materials, the Ektra is a premium smartphone aimed at photography fanatics.
All-in-one battery powered location flash, designed to provide photographers with limitless creative opportunities, anywhere, anytime.
The Touch is a new fitness tracker designed for the health-conscious. This slim and stylish wearable packs a punch with the latest technology, including an optical heart rate monitor and BIA (Bioelectrical impedance analysis) sensors, which monitors your body composition and provides in-depth metrics such as body fat and muscle mass.
TomTom Adventurer is a brand new GPS watch designed for the great outdoors. Built upon the popular Spark watch platform, the tough Adventurer has all of the fitness watch’s features and more, including barometer, electronic compass and extended battery life, as well as a plethora of outdoor sports modes for snow sports, mountain biking and trail running.
Golfer 2 is a sleeker and slimmer watch designed to replace TomTom’s first generation golf watch.
This water resistant watch is styled to be an all-day wearable, not just for use on the golf course.
Leakbot keeps an eye on your plumbing system 24/7, detecting leaks and quickly alerting you on your phone if there’s a problem.
The Meelight is a wearable nightlight ideal for nighttime feeds, nappy changes and as a soft light for older children.
The CAT S60 is the world's first smartphone to have an integrated thermal imaging camera. It can withstand drops onto concrete from up to 1.8m and is also waterproof to depths of 5 metres for one hour.
therefore were commissioned at the outset of the R&D project to create concept design pathways for the range. A notable feature of the speaker is the Linn Fabrik acoustic cover designed to customise this home speaker range, enabling personalisation to suit interior decor.
TomTom Spark is an all-new music GPS sports and fitness watch. This easy to use, all-in-one wireless music player motivates training sessions, allowing users to listen to music during workouts with remotely controlled Bluetooth headphones, without the need for cables or phones.
The S30 is a smartphone designed and engineered with CAT rugged values in every corner.
TomTom Golfer is a GPS sports watch designed to make it easier for players to improve their game. The GPS automatically finds nearby courses and dynamically adjusts data to each hole in play, with critical course information shown at-a-glance, helping make smarter decisions for better shots.
Elite is a watertight luggage set comprising 3 case sizes which can be nested 'Russian doll' like for optimal home storage.
A key feature is the crushproof and very lightweight twin-walled polymer moulding.
TomTom’s Bridge is a powerful, fit-for-purpose navigation device designed for a range of business users both in and away from a vehicle.
We are one of only two product companies to ever win a D&AD Black Pencil. Apple is the other one.
The new member for the GPS sports watch family can monitor your heart-rate and supports an improved, more comfortable wrist-strap.
Building on the success of their Flexi Twist for Kids silicone bakeware range, Pyrex have developed a range of lollipop moulds.
The Neo 6.2 SoundCore is designed to act as the central hub for your home audio/visual products and to provide a high quality alternative to the loudspeakers in your flat-panel TV.
An ultra-slim, lightweight GPS watch range designed for runners and multi-sport users.
A 4-way key enables user control and is adjacent to a large display which provides clear, at-a-glance data viewing.
A unique collaboration between Braun of Germany and partner Zeon Ltd, resulted in an opportunity to design and develop a new range of Alarm Clocks.
A unique collaboration between Braun of Germany and partner Zeon Ltd, resulted in an opportunity to design and develop a new range of Alarm Clocks. Product Page
A heavyweight in a lightweight body.
Oyster has been designed to deliver quality audio reproduction from a sleek, lightweight and compact body.
A new exhibition stand collectively presenting Onkyo, Teac & Gibson brands. therefore’s creative involvement has extended from product to exhibition design, forging closer ties with Onkyo.
A collaboration between Onkyo, Sonic Emotion and therefore has produced a unique all-in-one bluetooth speaker and dock system. Using Sonic Emotion’s Absolute 3D sound technology, the iLunar systemdelivers balanced stereophonic sound wherever the listener is situated in the room.
A universal in-car cradle range for iPhones and most other Smartphones, with or without covers, for hands-free navigation and calling whilst driving. Landscape/portrait orientation is achieved through a rotating ball joint. A large built-in speaker provides loud, clear audio. Call answer and reject buttons allow undocked hands-free phone use.
View21 represents the next generation of TV recording devices. This iconic Freeview+HD product is part of a new range of digital set top boxes which has strongly differentiated product styling. The system enables wireless TV control with iPad and iPhone for ease of use.
PCR Thermocyclers (DNA amplifiers) are typically bulky, heavy machines. The project aim was to build the most compact and stylised device without
compromising performance. This goal was surpassed and the xxpress™ is the fastest real-time PCR in the World, delivering 40 cycle qPCR in under 10 minutes.
S’cure is our latest range for Samsonite. The key priority was to develop the lightest possible injection moulded range while maintaining the strength and security associated with this type of luggage and with the 3 point latch system. This required extensive analysis to optimise material selection, flow properties and the impact of form on strength.
Roberts is the brand leader for portable radios. The Fusion DAB receiver features a unique mechanical docking station for iPods and Phones. It’s discreet mechanism gracefully deploys at the push of a button and is rotatable for landscape or portrait screen modes of use. It is fully retractable for compactness.
Crucial part of the IMAQLIQ brand launch is the new generation of living-room entertainment boxes. (design language, packaging, gui)
An award winning compact audio system with the benefit of detachable speakers for greater versatility and a touch interface for simple on-screen control.
A mid-range personal navigation device with full voice control and hands-free call answering.
This range of personal navigation devices include the Via 110, 120 and 125
Winner of the iF product design award 2011
Designed to be used free-standing, the Ovator delivers astonishing imagery alongside the traditionally engaging Naim performance. The outwardly simple and graceful enclosure conceals a wealth of sophisticated, advanced engineering and innovative design features, key being a Balanced Mode Radiator driver to handle all the frequencies from 380Hz to beyond audibility.
A pioneering restaurant where the control of the dining experience is placed in diners’ hands. Interactive table modules are fully integrated into the restaurant interior. Ordering is simple and connects direct to the kitchen, bar and reception. Diners can also ‘magically’ change their surrounding ambiance creating a mood to suit from a palette of patterns and colours that project onto the tabletop.
Voller is a start-up green technology venture that aims to produce a portable hydrogen based generator.
Designed to target sectors such as Plant hire companies and Military applications where it is especially useful due to its quiet operation.
The World's thinnest full touch-type qwerty keyboard was developed for this handheld PDA which enabled touch typing on the go. A touch screen enhanced interaction and a unique dynamic wire hinge mechanism stabilises the device, optimising usability.