We were delighted when Bullitt approached us to develop their new flagship smartphone for CAT. Our task was to design this smartphone to be rugged enough to withstand a building site (and exceed military drop tests) whilst still being something that users are proud to put on the table.
We designed concepts then worked closely with the client and manufacturer, carrying out factory visits and producing prototypes to take the S60 from idea to reality.
The CAT S60 smartphone contains the world’s first built-in thermal camera. The camera serves to detect everything from overloaded circuit boards to domestic heat loss. It can even see in the dark.
The machined aluminium body features insulated impact resistant panels which act like automotive bumpers and exceed military testing specifications, making it drop resistant up to 1.8m. The S60 can survive depths of up to 5m for 1 hour, the world’s most waterproof smartphone.
CAT branding is reinforced through rugged elegant design and the use of CAT yellow to highlight key functionality points.