Therefore were commissioned to design some ‘classic’ alarm clocks which had to encapsulate Braun’s core values of functionality, quality and aesthetics. The two designs chosen both had easy to read dials, the iconic yellow second hand and followed Braun’s strict design guidelines.
therefore worked with braun to produce a timepiece that met Deiter Ram's iconic 10 principles. The unique pivot alarm system and easy-to-read dial layout make this clock not only an outstanding alarm clock, but one with honest cue's to aid the user in its use.
