Acting as the packaging and dispenser for Geneu's DNA personalised skin products, the airless pump system exemplifies the luxury approach the brand has taken throughout its branding and store design. Using highly reflective materials the cylindrical form is designed to fit nicely in the users hand with a striking metal ring to separate the lid, which clips in satisfyingly with hidden magnets. The Geneu dispenser was the overall winner of the 2014 Luxury Packaging Awards.