With more and more people turning to themselves when it comes to handiwork around the house, therefore were tasked with designing a cordless drill with a different target user in mind. The two final concepts keep the rugged elements and recognisable form, in a new softened aesthetic, perfect for the home environment.
As one of the leading UK retailers of power tools, Kingfisher came to us to do a styling exercise and explore possibilities for a new range. We created not only useful but also visually strong products, mixing materials and textures to their advantage on key touch points.
